If you thought that the ingredients in your facial skincare products are the only things that matter to best care for your skin, think again. The effectiveness of your products on your skin goes right down to how you apply them too. Are you rubbing your moisturiser onto your face aggressively, pulling your skin in all directions? Are you swiping your eye cream onto your under eye area instead of tapping it in? Your application technique might not seem significant to the well-being of your skin, but on the contrary, it plays an equally important role in how well your skin reacts to your skincare products.


Are You Applying Your Face Products Correctly?

You might be wondering, “What does it matter if I rub moisturiser on my face in a gentle way or not? Doesn’t it sink into my skin either way?” To some extent, this is true but how you apply your skincare products has an effect on other aspects of your skin as well. For instance, not being gentle enough in your application technique can promote the development of wrinkles and fine lines. An incorrect application technique will also affect how much of the product is absorbed into the skin.

Read on to find out more on the correct ways to apply your skincare products to ensure you get the most out of them.


The first step in a typical skincare routine is cleansing, which is also the step where most people breeze through in a flash without taking the time to perform the proper technique. This is a mistake as cleansing your face correctly will provide a prepped canvas for the subsequent skincare products in your routine to sink in completely. Firstly, rinse your face with warm water (make sure it is not hot!) to open up your pores. Using the tips of your fingers, gently rub the cleanser in big circular motions on your cheeks and forehead. On the sides of your nose, switch the application technique to a small, semi-circle motion. Be sure to only cleanse your face for roughly thirty to sixty seconds. Complete your cleansing by rinsing your face in cold water.


This is probably the most commonly skipped step in people’s skincare routines as toners are deemed unnecessary. However, the importance of a toner should not be underestimated. A good toner will help balance out your skin’s pH level after cleansing as most cleansers will cause your skin to either become too acidic or alkaline. Ensuring your skin’s pH level is essential because it creates an optimal environment for your skincare products to perform at their best. When choosing a suitable toner for your skin, go for one that is alcohol-free as alcohol can cause your skin to dry out. To apply, soak a cotton pad with the toner and wipe it outwards, starting from the centre of your face. Do this same technique even if your toner is packaged in a spray bottle. Spraying the toner on your face instead of wiping it directly will not allow the toner to remove any residue on your face completely, which means you will not be getting the most out of your toner.


The lighter texture of serums means they can sink into the skin easily without the need to rub it into the skin. To apply your serum gently, simply use your fingertips to press the product into your skin. No massage or rubbing is necessary here; allow the serum to absorb into your skin on its own. In addition, the amount of serum you apply onto your skin will make a difference too. Serums usually contain a higher percentage of active ingredients, so do use more than the usual pea-sized amount you would use for other skincare products. Applying in a pressing motion will also require you to use more product to ensure your entire face receives sufficient coverage.

Eye Cream

Even if the application techniques of the above skincare products were news to you, how to apply eye cream correctly should already be part of your general skincare knowledge if you are a skincare maven. Since the skin of the undereye area is more delicate than the rest of your face, it is crucial for you to be extra gentle here in your application technique. Using your ring fingers, pat your eye cream below your eyes and go around the rest of your eye area, all the way to your eyelids. This technique will lower the risk of wrinkles prematurely developing around your eyes.

Moisturiser/Face Oil

This last step in your skincare routine will seal in all the products you have applied so far, so be sure to apply your moisturising product correctly. Your application technique will depend on the type of moisturiser you are using. If you are using a regular gel or cream-based moisturiser, use your fingertips to gently swipe the product from the centre of your face outwards towards the perimeter. You can use a slightly harder pressure here compared to your serum application. If you are using a face oil, put a few drops of the oil onto your palms, then press and swipe it outwards onto your face. Use your whole hands to pat the oil onto your skin to ensure it really sinks in.